Design for the tools people actually work in, validated before it ships.
I'm Julia, a UX/UI designer based in San Francisco. I lead design on complex internal tools and ecommerce products — from first concept through usability testing to a shipped, measured result.
Apple Toolbox (ATB) Returns Redesign
Returns was tied for the #1 most-used flow in Apple's internal order management system, but the process was slow and hard to learn. I led a redesign that cut unnecessary steps and clarified the interface — in usability testing, 93% of agents completed the new flow successfully, and 83% found it easier to learn than the current system.
- ROLE
- CLIENT
- STATUS
- Design Lead
- Apple
- Piloting 2026
Apple Toolbox (ATB) Fulfillment Redesign
Shipping and delivery questions were the third most common request agents handled, but order info was scattered across three separate widgets. I consolidated everything into a single Fulfillment tab with bulk actions and a unified item-detail view — 100% of agents in usability testing successfully located an item's status and delivery address.
- ROLE
- CLIENT
- STATUS
- Design Lead
- Apple
- Piloting 2025
Mercato Ecommerce App
I redesigned Mercato's mobile app store home page, search, filtering, and checkout, launched in 2022. The store redesign drove a 40% increase in GMS attributable to the native app — well past the initial 30% goal — and the checkout redesign cut completion time by 4 seconds, removed drop-off on the tip step, and lifted conversion 6% in an A/B test on 50% of traffic.
"The recent improvement of including the ability to search by food categories makes a huge difference." — Amy, App User
- ROLE
- CLIENT
- STATUS
- Design Lead
- Mercato
- Launched 2022
I'm a UX/UI designer based in San Francisco, focused on complex, high-stakes internal tools and consumer ecommerce products. Most recently I've led design on Apple's internal order management system, redesigning returns and fulfillment flows used daily by customer service agents worldwide.
I care about testing ideas against real usage before they ship — every project above was validated in usability sessions with the actual people who'd use it, not just reviewed internally. That's the kind of rigor I bring to a contract engagement: fewer surprises, decisions backed by evidence.
- FigmaDaily
- Usability testingCore
- Internal tools & ops UXCore
- Ecommerce & mobileCore